Pitching Ideas

In our final preparation for the client pitch, where we will present our concept to the Red Bull team, we used the session to refine and strengthen every element of our proposal. We began by finalising the overall pitch structure, deciding on a clear introduction, middle and conclusion so that the problem, idea and expected impact would flow logically for the audience. We then clarified our core concept in simple, memorable language and sharpened our opening hook to quickly capture attention and signal why our UGC POV video is relevant for Red Bull Basement and its student audience. At the same time, we started to map out a basic shot plan, identifying the key moments, angles and transitions that would best communicate the narrative within a short‑form TikTok format. This planning helped us anticipate practical challenges and ensured that our creative vision remained realistic. Finally, we rehearsed how we would share speaking roles within the group so that each member could contribute confidently, aiming to present our idea with a professional, well‑prepared and collaborative impression.

Our pitch was limited to 90 seconds and had to follow the official Red Bull pitch structure, which meant we needed to be very disciplined about timing and content. A key requirement was to include a clear three second hook at the beginning, designed to immediately capture attention and signal the core idea of our UGC POV concept. As part of our preparation, we also had the opportunity to discuss our idea with other groups, which allowed us to gather constructive feedback, compare different creative approaches and identify best practices. This peer consultation stage was useful not only for potential inspiration, but also for spotting weaknesses or unclear elements in our own pitch that needed refinement before presenting to the Red Bull team.

To conclude the process, we delivered our 90 second pitch to the client and received positive feedback, which reassured us that our idea generation, selection and planning stages had been carried out carefully and effectively by the whole team. This response from the Red Bull representatives validated both the relevance of our UGC POV concept and the clarity of our presentation. After the pitch, we focused on collecting evidence from each step of the project, including brainstorming notes, GROW model templates, shot plans, and reflection points. We then began organising this material into an online e‑portfolio, where we are required to document and critically describe the entire process from initial ideation through to the final client presentation, demonstrating our learning and development throughout the project.